A Grand Slam for Good

Agile Marketing Partners orchestrated a unique and powerful collaboration between KLN Family Brands, the iconic New York Yankees, and the Pinky Swear Foundation (a non-profit supporting children with cancer and their families).

The objective was to elevate brand visibility for KLN Family Brands, foster goodwill, and significantly amplify the mission of Pinky Swear by connecting with the passionate fanbase of one of the world's most recognized sports franchises. This went beyond traditional sponsorship, creating an emotionally resonant campaign that leveraged the power of sports for a profound social cause.

The initiative delivered impactful results, generating substantial awareness and financial support for children battling cancer. Through in-stadium activations, co-branded messaging, and direct engagement opportunities at Yankee Stadium, the partnership introduced Pinky Swear's vital work to millions of fans and showcased KLN Family Brands' commitment to community.

By pairing one of baseball’s most iconic franchises with a purpose-driven nonprofit and a values-driven brand, Agile Marketing Partners demonstrated the power of strategic partnerships to deliver measurable results—making a difference for families while strengthening brand equity.