A Game-Winning Fan Activation

Agile Marketing Partners teamed up with Hiway Credit Union and the Minnesota Wild to launch the “Hiway Prize ATM,” a unique in-arena activation that turned a simple ATM into an engaging fan experience. Designed to connect Hiway’s brand with the excitement of game day, the activation delivered both entertainment and visibility.

Located inside Xcel Energy Center (now Grand Casino Arena), the Hiway Prize ATM gave fans the chance to “withdraw” instant prizes like team gear and exclusive experiences. Agile Marketing Partners led the strategy, design, and execution, ensuring the activation became one of the most popular fan features at Wild games.

The program generated thousands of brand impressions each season, boosted fan engagement, and reinforced Hiway Credit Union’s image as creative and community-focused. The Hiway Prize ATM proved how interactive activations can cut through the noise and create lasting connections between brands and fans.