the Power and Joy of Community Service

Hiway Credit Union (now Blaze Credit Union) launched the Hiway Hockey Kids4Kids initiative to connect Minnesota’s passion for hockey with the power of giving back. Partnering with the Minnesota Wild, Hiway’s goal was simple but powerful: introduce young athletes to the joy of giving back by supporting children with disabilities and complex medical conditions at Gillette Children’s Hospital.

The results have been impactful. Hockey Kids4Kids raised nearly $150,000 for Gillette Children's while significantly expanding Hiway/Blaze's brand visibility and community goodwill. The credit union has also received awards for its community engagement through this program, including the Minnesota Wild's "Nordy" Award and the Dora Maxwell Social Responsibility Community Service Award.

With Agile Marketing Partners guiding strategy and execution, Hiway transformed a sponsorship into a movement—one that continues to strengthen both the community and the brand.